Google Adwords, a great tool to advertise your company/business on Google. I’m assisting Mike Hardesty at Hardesty Hackett & Partners with his public relations/marketing efforts, and I set up the account yesterday. It’s a trial-and-error process to determine which keywords work, how much we’re willing to bid on a first page ad placement, and if the clicks actually lead to contact. Of course, if you’re like me, you’ll get curious and click on the ads. I used to be weary of those ads, but it clearly works for those companies.

The purpose is to find the keywords that will actually get Google’d and will eventually lead to the clicker to contact your company with more information. For example, if you are a doctor that specializes in sinuses, then you’ll want to attract new patients. How do you do that? Get on Google, set up the account, and maybe use the keywords “Sinus Infection”. If it’s a popular keyword, then you must place a higher bid to get your ad placed on the first page of the Google search, because let’s get real, who is going to open the fifth of sixth page to find a solution to their sinus pains?

We just launched the campaign yesterday, so let’s hope it will lead to positive results.

I love being able to play on the Internet and find ways to promote a company. Unfortunately, the Internet killed the newspaper star. It’s a sad concept to grasp, but that seems to be the trend. Slowly, people are getting their news from online subscriptions and free articles. You don’t look in the newpaper’s classified section anymore. For that, there’s CraigsList, and the thousands of other Web sites with free listings. The Internet is just easier. It does the work for you. Typing in one keyword, and Google knows exactly what you’re looking for.

It’s scary, but it’s 2009.